There is no doubt that there is large demand for health podcasts: according to Guy’s and St Thomas’ NHS Foundation Trust, more than 2 in 5 adults struggle to understand health information. For teenagers, navigating complex medical content can be even harder.
However, there is also fierce competition with thousands of shows competing for the audience’s attention. If you are passionate about a topic like Netra, how do you carve your own brand identity and build up your subscriber count?
That’s what we’re exploring in today’s newsletter! It’s highly relevant to anyone who wants to build a social presence.
In this inspiring conversation, Netra shares:
How she became inspired: feeling overwhelmed by medical information after her diagnosis led her to start a podcast that makes health topics clearer and more accessible.
How she achieved differentiation: she transforms complex medical research into 10-minute episodes using credible sources, simple language, and a clear episode structure
How she went to market: she independently launched, distributed, and marketed her podcast across major platforms, growing it to a Top 10 Life Sciences podcast in Canada
How tiny improvements every single day can compound to result in a highly successful business: “1% better daily”.
The challenges of building a medical podcast without professional equipment, formal credentials, or a team, and how she built trust through lived experience
Why she chose to keep the podcast non-profit for now, prioritizing impact and education over revenue.
The lessons she’s learned as a young founder, from persevering through slow growth to improving consistently, and her vision for expanding the podcast into neurodivergence and brain-focused topics.
Watch the interview below:
Links and resources mentioned:
Tumor Minutes (Fireside.fm): https://icy-leaves-7712.fireside.fm/
Tumor Minutes (Spotify): https://open.spotify.com/show/4X0oxIDCRWsOUlO7BpXRRU?si=de66346c202d4ad0
Tumor Minutes Instagram: @tumor_minutes