In today’s newsletter, Emma interviews Esther, who breaks down exactly how to launch your online presence from scratch - whether you're starting a business, nonprofit, or community initiative. This step-by-step tutorial covers everything from securing your domain to building your first subscriber list, all using beginner-friendly no-code platforms.
This episode is ideal for young entrepreneurs, students, and anyone seeking to establish their digital brand without prior technical expertise. Learn the exact tools, costs, and timeline to go from idea to fully functional online presence.
Key Points:
Brand & Domain Strategy - How to brainstorm names, check domain availability on GoDaddy, and secure the right extensions (.com, .net, .org) without breaking the bank
Visual Identity Creation - Two approaches using Canva (DIY) or Fiverr (freelancer hire) to design logos, choose color palettes, and establish consistent branding for $0-$100
Website Platforms Compared - Detailed walkthrough of Wix vs Squarespace vs WordPress, with live demo of Wix's template system and publishing process
Newsletter Setup Guide - Why newsletters beat social media algorithms, plus comparison of Substack (cheapest), Beehive (most features), and Medium platforms
Social Media Strategy - Which platforms work for different audiences: Instagram (12-30), TikTok (teens), LinkedIn (professionals), Twitter/X (tech), Discord (communities)
Website vs App Explained - Understanding subdomains and when you need a separate app versus just a landing page
Complete Cost Breakdown - Domain ($10+), visual identity (free-$100), website ($20+/month), newsletter ($5+/month), most socials (free)
2-Hour Launch Timeline - How to execute everything in under 2 hours when you have a clear vision and understand the tools
Plus, find out what is the biggest challenge of it all, and what is the most important piece of advice to keep in mind.
Watch the interview below:
Links and resources mentioned: