Can young founders start successful businesses? In this episode, Esther interviews Ria, the inspiring teen founder of RiRi Bespoke Jewelry, who launched her company at just 10 years old during the COVID-19 lockdown. What started as simple rubber band bracelets has grown into a bespoke jewelry brand with customers ordering personalized designs for birthdays, school dances, and even weddings.
In this interview, Ria opens up about:
How she spotted a gap in the jewelry market and turned a hobby into a business
What she learned about risk-taking, social media marketing, and customer acquisition as a young entrepreneur
The challenges of pricing, profit margins, and competing with mass-produced jewelry
Why storytelling in jewelry design makes each piece unique and meaningful
Balancing school, podcasting, and running a startup as a teenager
Her biggest lessons in confidence, sales, and self-esteem from four years of entrepreneurship
Whether you’re a student with a side hustle, a parent raising a young entrepreneur, or someone curious about how handmade businesses grow, this story is packed with insights and inspiration.
Watch the interview below:
Links and resources mentioned:
Sparkbuddies: sparkbuddies.ai
RiRi Singapore: riribespokejewelry.com
The Spark That Lit The Flame: https://creators.spotify.com/pod/profile/the-spark-that-lit-the-fl/
Shopify: shopify.com